When AT&T set out to honor LGBT+ History Month, Awesomesauce proposed a bold alternative to traditional ads: a duo of short films crafted as entertainment. We collaborated with AT&T, an LGBT+ screenwriter, and an indie film crew to deliver agile, high-quality production. To amplify the impact, we facilitated a strategic partnership with The Trevor Project and launched a targeted social campaign. The results exceeded all KPIs, generating 20 million tweets within 24 hours and significantly enhancing AT&T’s PR reach.