Our solution was to abandon traditional studio and location photography and take the brand into the world of photoreal CGI.

From our extensive CGI library, we created a custom environment – the home theatre of a penthouse – made entirely in CGI. The room dimensions, textures and accessories were all carefully chosen/designed to fit this aspirational brand. Concurrently, we created 3D CGI photo-real hero products to place precisely in their new custom CGI environment.

This creative process offers superior flexibility and control over traditional photography in production design, lighting and camera angle, lensing and depth of field.

We also created the entire product line as 4K multi-layered X-Ray renderings, thereby putting their advanced technology on clear display.

These methods offer both budget and schedule efficiencies. In this case, we delivered 4K images to the brand team for their marketing materials before prototypes would have been available for traditional photography.

And, finally, the cleaned-up, textured and lit 3D models and renders now reside in a digital asset library for future use.