Awesomesauce won a competitive jump ball against Fiat Chrysler of America’s incumbent agencies. Fiat’s challenge was to develop a 360° campaign for the Fiat 124 and 500 Abarths that would capture the brand’s passionate, darker edge.

Our solution: bring the Scorpion Souls of the 500 and 124 to life in a fierce yet playful duel driving film, elevating the logo to embody the brand’s grit and energy.

As the production company, we were also tasked with delivering a cost-effective and efficient approach to creating every asset needed across all campaign launch platforms. Our solution: a two-night “mega shoot,” at the Bondurant Racetrack, split into three integrated productions: the hero brand commercial, digital assets, and social content. This approach gave each of Fiat’s agency partners exactly what they needed, while maintaining consistency across the campaign.

In the end, we delivered 120 assets spanning social, digital, and retail channels—plus a custom sound library for each model.