Awesomesauce won a competitive “jump ball” against Fiat Chrysler of America’s incumbent agencies. Fiat’s challenge was to develop a 360 campaign for the Fiat 124 and 500 Abarths that would personify the passionate, dark side of the brand. Our solution brings the Scorpion Souls of the 500 and 124 to life in an aggressive, yet playful duel driving film, elevating the logo in a way that embodies the energy and grit of the brand. Over a three-night shoot at the Bondurant Racetrack, we led creative direction and oversaw FCA’s digital and social agencies to ensure consistency across all platforms. The campaign delivered more than 120 assets spanning social, digital, and retail channels as well as a sound library for each model.